School of Design and Arts Introduction to Program for Art and Design Major
1. Educational Objective
This major aims to cultivate well-grounded, practical, creative and all-round research talents who are well developed in morality, intelligence and physical condition to meet the requirements of national modernization. Professional people are trained to have high aptitude of creation, appreciation, hand-working and organization, professional skills in Visual Communication major including printing, publication, media and new information technology, high awareness of thinking of environment as a whole, capability of practical, creation, design of both spaces interior and outside, and research.
2. Main Subjects and Main Courses
Main Subjects: Art and design
Main Courses:
Industrial design
Ⅰ. Basic theory: Introduction of design, History of fine art, Design psychology, Human factors engineering, Color design.
Ⅱ. Basic of technology: Introduction of design and technology, Mechanic and construction design, Industrial materials and manufacturing crafts, Engineering drawing.
Ⅲ. Basic of mould: Graphic construction, Colour construction, Dimensional construction and 3D form design, Fundamental design
Ⅳ. Basic of representation: Drawing, Colour, Design sketch, Design presentation, Computer-aided design.
Ⅴ.Basic of design: Design investigation, Product development & design, Foundations for interaction design, Concept design, Product design.
Visual Transmission
Ⅰ. Basic theory: Introduction of design, History of fine art, Design psychology, Arts and crafts history, Market investigation.
Ⅱ. Basic of technology: Computer-aided design, Engineer drawing.
Ⅲ. Basic of mould: Graphic construction, Colour construction, Dimensional construction and 3D form design, Pattern, Fundamental design
Ⅳ. Basic of representation: Drawing, Colour, Design sketch, Computer-aided design, Photography, Professional colour.
Ⅴ.Basic of design: Typeface design, Layout design, Package design, Creativity & representation of
advertisement, Creativity & representation of graphics, Logo design, Animation design, Interface design, Multimedia design, Illustration design, CI design, Poster design, Exhibition design.
Environment Artistic Design
Ⅰ. Basic theory: Introduction of design, History of fine art, Chinese and foreign architectural history.
Ⅱ. Basic technology: Principles of perspective, Rendering, Computer-aided design, Photography, Human factors engineering, Market investigation, Architectural drawing and recognition graph, Basics of architecture.
Ⅲ. Basic mould: Graphic construction, Colour construction, Dimensional construction, Building sketch.
Ⅳ. Professional design: Principles of interior design, Principles of landscape design, Garden landscape design, Environmental lighting design, Traditional home, Public environmental facilities design, Public landscape design,Large indoor public space design.
3.Research Fields and Specialties Characteristics
Industrial Design
Research Fields: Industrial Design focuses on creating industrial product which is well engineered, independent and in kind, for example, electrical products, medical equipment, processing equipment, sports apparatus and traffic tools. The main work involved in industrial products development process includes management, investigation, formative design and man-machine interaction design, and recently, involves service design.
Specialties Characteristics: People who have remarkable art attainments and ability to create and presentation are needed in Industrial Design work. Excellent thinking ability both in images and in logic is also in need.
Visual Transmission
Research Fields: Vision and its application and information transference is mainly studied in Visual
transmission major. Visual Transmission Design is design in areas related to printing media, animation and digital media.
Specialties Characteristics:The way to express modern information is studied mainly with help of Visual
transmission design. This major pays attention particularly on training students to have ability of creation, practical, using computer and expressing.
Environment artistic design
Research Fields:Graduates can be engaged in interior design, landscape design, exhibition design, small architecture design and other related work.
4.Graduation Requirements
(1) Meet the moral education requirement
(2) Credits Requirement
Industrial design: The total credits that student should acquire are no less than 184.5 credits (including 2 credits for Situation & Politic Science), among which 114.5 credits are from the theory courses,70.5 credits are from the practicing courses.
Visual transmission: The total credits that student should acquire are no less than 188.5 credits (including 2 credits for Situation & Politic Science), among which 112.5 credits are from the theory courses,76.5 credits are from the practicing courses.
Environment artistic design: The total credits that student should acquire are no less than 186 credits (including 2 credits for Situation & Politic Science), among which 102 credits are from the theory courses,84credits are from the practicing courses.
5.Degree
Bachelor Literature
